Technology across all sports continues to evolve rapidly, improving safety, enhancing performance, and reshaping the way athletes, teams, and fans experience competition. Far from existing in isolation, sport overlaps with media, entertainment and more, creating a network of innovation that reaches far beyond the pitch. Intellectual property sits at the centre of these connections, enabling new ideas to flourish and safeguarding the creativity and investment behind them.
Our team follows this intersection of sport and IP closely, and as we mark World IP Day, we’ve gathered a selection of articles that explore how IP supports and strengthens the sporting ecosystem, from the protection of cutting‑edge technologies to the way new innovations are introduced at major global events.
